Marketing Specialist
5.
0 Martinsburg, WV Martinsburg, WV Full-time Full-time $50,625 - $56,733 a year $50,625 - $56,733 a year 4 days ago 4 days ago 4 days ago The Role Help us grow the business by building brand awareness and generating customer calls.
Responsibilities Become a market expert, know the customer needs and build brand strategies that communicate a compelling message to drive our vision.
Uncover new market opportunities, media channels, products and partnerships.
Develop annual marketing plan and production calendar to build a quality sales pipeline.
Create marketing materials, demos, story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
Seek out media coverage, work with company spokespeople to prepare them for interviews and public appearances.
Develop and manage agency partners as they scale the marketing function.
Ensure all marketing activities feel local and personal.
Allocate budget, track results and refine accordingly.
Competencies for Success Solid leadership of teams, measurement of ROI and accountability for results.
Knowledge of all distribution channels, including traditional, digital and guerrilla marketing.
Ability to inspire and lead others to attain company goals.
Analytical with an aptitude for managing details.
Outstanding communication; able to articulate ideas clearly and enthusiastically.
Ability to work at both strategic and tactical levels.
Bachelor degree or equivalent is a plus.
Engaging personality that blends well with a fast-paced, goal-driven environment.
Highly motivated, flexible and great attitude on life.
- Develop and implement marketing strategies to promote products or services - Conduct market research to identify target audience and evaluate market trends - Create and manage email marketing campaigns to engage with customers and drive conversions - Optimize website content for search engine optimization (SEO) to improve organic search rankings - Manage e-commerce platforms and ensure a seamless online shopping experience for customers - Utilize WordPress or other content management systems to update and maintain website content - Collaborate with advertising sales teams to create and execute effective advertising campaigns - Plan and execute social media marketing initiatives to increase brand awareness and engagement - Coordinate print advertising efforts, including designing and placing advertisements in relevant publications - Track and analyze marketing campaign performance using analytics tools to measure effectiveness Note:
This job description is not intended to be all-inclusive.
The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Job Type:
Full-time Pay:
$50,625.
00 - $56,733.
00 per year
Benefits:
Dental insurance Employee discount Health insurance Paid time off Professional development assistance Retirement plan Schedule:
8 hour shift Monday to Friday Supplemental pay types:
Bonus opportunities Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
0 Martinsburg, WV Martinsburg, WV Full-time Full-time $50,625 - $56,733 a year $50,625 - $56,733 a year 4 days ago 4 days ago 4 days ago The Role Help us grow the business by building brand awareness and generating customer calls.
Responsibilities Become a market expert, know the customer needs and build brand strategies that communicate a compelling message to drive our vision.
Uncover new market opportunities, media channels, products and partnerships.
Develop annual marketing plan and production calendar to build a quality sales pipeline.
Create marketing materials, demos, story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
Seek out media coverage, work with company spokespeople to prepare them for interviews and public appearances.
Develop and manage agency partners as they scale the marketing function.
Ensure all marketing activities feel local and personal.
Allocate budget, track results and refine accordingly.
Competencies for Success Solid leadership of teams, measurement of ROI and accountability for results.
Knowledge of all distribution channels, including traditional, digital and guerrilla marketing.
Ability to inspire and lead others to attain company goals.
Analytical with an aptitude for managing details.
Outstanding communication; able to articulate ideas clearly and enthusiastically.
Ability to work at both strategic and tactical levels.
Bachelor degree or equivalent is a plus.
Engaging personality that blends well with a fast-paced, goal-driven environment.
Highly motivated, flexible and great attitude on life.
- Develop and implement marketing strategies to promote products or services - Conduct market research to identify target audience and evaluate market trends - Create and manage email marketing campaigns to engage with customers and drive conversions - Optimize website content for search engine optimization (SEO) to improve organic search rankings - Manage e-commerce platforms and ensure a seamless online shopping experience for customers - Utilize WordPress or other content management systems to update and maintain website content - Collaborate with advertising sales teams to create and execute effective advertising campaigns - Plan and execute social media marketing initiatives to increase brand awareness and engagement - Coordinate print advertising efforts, including designing and placing advertisements in relevant publications - Track and analyze marketing campaign performance using analytics tools to measure effectiveness Note:
This job description is not intended to be all-inclusive.
The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Job Type:
Full-time Pay:
$50,625.
00 - $56,733.
00 per year
Benefits:
Dental insurance Employee discount Health insurance Paid time off Professional development assistance Retirement plan Schedule:
8 hour shift Monday to Friday Supplemental pay types:
Bonus opportunities Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
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